On June 20, 2024,International Edition officially released in over 160 countries and regions around the world. Prior to this, the game had been operated in a limited number of countries, including China, Brazil, and Turkey. However, its global launch marked a significant expansion into new markets, attracting a surge of interest and downloads from players worldwide.
The international edition of the popular multiplayer online battle arena (MOBA) game Honor of Kings, also known as HoK, has achieved a significant milestone with over 50 million downloads since its global launch. This impressive accomplishment underscores the game's widespread appeal and strong market presence on an international scale.
According to Qimai data, the market landscape of MOBA mobile games in multiple overseas regions has been quietly reshaped. In the first month after its launch, HoK successively entered and remained steadily in the top ten of the free charts in more than ten countries and regions on the App Store. It also ranked in the top ten of the best-selling charts in key Southeast Asian markets such as Malaysia.
Moreover, according to data from SensorTower, since June, the growth rate of HoK's downloads has surged to 6.6 times that of May, and its growth volume ranked first in the local Southeast Asian market among its category.
