Poppo Live creators use strategic coin investments to amplify VLOG visibility and hit trending status. This guide reveals proven coin top-up strategies, budget optimization, and timing tactics that trigger Poppo's trending algorithm. Learn ROI calculation, gift bombing campaigns, and how to maximize every coin—from small budgets requiring just 7,000 coins ($0.78) to premium pushes exceeding 100,000 coins.
Understanding Poppo's VLOG Ecosystem and Trending Mechanics
Poppo's trending algorithm evaluates VLOGs through engagement signals, with coin-driven interactions as critical ranking factors. The platform prioritizes real-time metrics—gifts received, comment velocity, viewer retention—all strategically influenced through calculated coin investments.
The dual-currency system creates a unique economy where coins function as engagement currency and visibility amplifiers. When viewers send gifts purchased with coins, the algorithm interprets these as quality signals, boosting content in recommendation feeds and trending pages.
Trending status isn't purely organic—it requires initial momentum that coins provide. For time-sensitive launches, Poppo Live diamonds top up for trending short videos offers instant delivery, ensuring coordinated push campaigns without delays.
What Makes a VLOG Go Viral on Poppo Live
Viral VLOGs share three characteristics: immediate engagement spikes within 30 minutes, sustained interaction rates above platform averages, and gift transaction volumes signaling viewer investment. The algorithm monitors early performance—content receiving substantial gifts and comments in the first hour gets exponential visibility boosts.
Successful creators engineer these conditions through coordinated launches. They pre-announce VLOGs to followers, schedule releases during peak hours, and initiate gift bombing immediately upon posting. This manufactured momentum triggers algorithmic promotion, exposing content to broader audiences who contribute organic engagement.
VLOGs receiving gifts worth 20,000+ coins within the first hour consistently reach trending pages. This explains why strategic coin top-ups before major launches have become standard practice.
How the Trending Algorithm Evaluates Content
Poppo's algorithm weighs multiple signals with different priorities. Gift value ranks highest, followed by comment frequency, share actions, and watch time completion. The system employs decay functions—older engagement carries less weight than recent activity, creating urgency around concentrated push campaigns.
The algorithm evaluates engagement velocity rather than absolute numbers. A VLOG receiving 10,000 coins in gifts within one hour outperforms content accumulating the same amount over 24 hours. This velocity preference explains why coordinated gift bombing—concentrated coin spending in short timeframes—proves more effective than gradual organic growth.
Creator tier influences baseline requirements. New accounts need proportionally higher engagement rates to trend versus established creators with VIP status. A Level 9 VIP creator (100,000 coins invested) benefits from algorithmic trust, needing fewer initial signals than a Level 1 creator (500 coins invested).
The Role of Coins in Amplifying VLOG Visibility
Coins serve as direct visibility accelerators through multiple mechanisms. Primary impact comes from gift transactions—when viewers send coin-purchased gifts, the algorithm registers both monetary value and engagement action. A single 2,000-coin gift carries more algorithmic weight than 100 free comments.
Secondary effects include VIP badge visibility and creator dashboard priority. Creators who maintain active coin circulation receive preferential placement in discovery feeds. The platform's business model incentivizes promoting creators who drive coin transactions.
The daily spending cap of 5,000 coins and weekly cap of 10,000 coins creates strategic constraints. Savvy creators distribute coin-driven engagement across multiple supporter accounts to circumvent individual limits, maximizing total gift value during critical push windows.
The Coin Economy: Poppo's Currency System
Poppo's coin economy operates on regional pricing tiers that significantly impact creator budgets. Global standard rate delivers 9,460 coins per USD, but regional variations create optimization opportunities. Philippines-based transactions yield 12,000 coins per USD—a 27% premium over standard rates—while Nepal rates drop to 8,900 coins per USD.
A creator investing $10 receives 94,600 coins at standard rates, 120,000 coins through Philippines channels, or 89,000 coins via Nepal routes. For large-scale pushes requiring 100,000+ coins, these variations translate to meaningful budget differences.
Bulk purchase bonuses further optimize value. Packages of 3,300+ coins typically include 10-20% bonus coins, while premium bulk purchases exceeding 10,000 coins yield 20-30% bonuses. A $50 top-up delivers 500,000 coins instead of standard 473,000—a 27,000 coin premium.
Poppo Coins vs. Diamonds: Understanding the Dual Currency
Coins serve as primary transaction currency—viewers purchase coins to send gifts, creators receive coins from gifts, platform features require coin payments. Diamonds function as creator withdrawal currency, with coins converting to diamonds at platform-determined exchange rates.
For VLOG promotion, coins represent the actionable currency. Gift bombing campaigns, contest voting (2,000 coins per vote), and premium chat room access (1,000-5,000 coins) all require coin expenditure. Creators focused on visibility optimization prioritize coin accumulation over immediate diamond conversion.
Creators planning major VLOG pushes delay diamond withdrawals to maintain maximum coin liquidity. This ensures sufficient reserves for coordinated gift campaigns without requiring emergency top-ups that might miss critical posting windows.
How Coin Transactions Influence Content Ranking
Every coin transaction associated with a VLOG generates algorithmic signals. The platform tracks total coin value received, transaction frequency, unique sender count, and gift type diversity. High-value gifts (2,000+ coins) carry disproportionate weight compared to multiple small gifts totaling the same value.
The algorithm distinguishes between organic and coordinated transactions through pattern analysis. Natural gift distribution shows irregular timing and varied amounts, while artificial campaigns display suspicious uniformity. Successful creators mimic organic patterns—varying gift sizes, introducing random delays, and mixing free engagement with coin-driven activity.
Transaction velocity triggers trending thresholds. VLOGs crossing 20,000 coins in gifts within 30 minutes activate first-tier algorithmic promotion. Reaching 50,000 coins within two hours triggers second-tier promotion to broader audiences.
Coin Packages and Value Optimization
Standard coin packages range from 7,000 coins ($0.78) for micro-transactions to 500,000+ coin bulk purchases. The 83,000 coin package at $10 represents the entry point for serious VLOG promotion, providing sufficient budget for coordinated gift campaigns.
Value optimization requires calculating effective cost per coin including bonuses. A 21,000 coin package at $2.34 delivers approximately 8,974 coins per USD. The same investment in a 100,000 coin package ($10.56 for Pakistan rates) yields 9,469 coins per USD—a 5.5% efficiency gain.
For sustained VLOG campaigns, monthly VIP subscriptions offer alternative value. Normal VIP costs 95,000 coins monthly but returns 3,900 daily coins (117,000 monthly)—a 23% return. Super VIP requires 450,000 coins but yields 16,400 daily coins (492,000 monthly)—a 9% return.
Strategic Coin Top-Up: When and How Much to Invest
Budget allocation follows tiered strategies based on creator goals and audience size:
Small-budget (7,000-20,000 coins): Target niche visibility within specific categories
Mid-tier (50,000-100,000 coins): Aim for category trending pages
Large-scale (200,000+ coins): Pursue platform-wide trending status
Timing optimization requires understanding platform activity patterns and algorithmic refresh cycles. Poppo's trending algorithm updates every 15-30 minutes, evaluating new content against current benchmarks. Launch VLOGs during high-traffic periods (evenings and weekends in target regions) to increase organic engagement that compounds coin-driven boosts.
Pre-launch top-ups prove critical for time-sensitive campaigns. Coordinated gift bombing requires immediate coin availability—delays of even 30 minutes can miss the critical first-hour engagement window. Complete top-ups 2-4 hours before scheduled VLOG releases.
Budget Tiers: Small, Medium, and Large Investment Strategies
Small-budget strategies (7,000-20,000 coins) focus on targeted visibility within existing follower bases. These campaigns use coins to amplify organic engagement rather than create artificial momentum. Creators distribute coins across 5-10 supporter accounts, coordinating gift sends during the first 30 minutes to trigger initial algorithmic recognition.
Typical small-budget execution allocates 15,000 coins across coordinated supporters who send varied gifts (500-2,000 coins each) with staggered timing. This creates organic enthusiasm appearance while providing sufficient signal strength for category-specific trending. Success rates consistently achieve 50,000-100,000 view ranges.
Mid-tier strategies (50,000-100,000 coins) target category dominance and cross-category visibility. These budgets support sustained gift campaigns extending 2-3 hours post-launch, maintaining engagement velocity through multiple algorithmic refresh cycles. Creators combine coordinated gifts with audience participation incentives—offering shoutouts or exclusive content to top gift senders.
Large-scale campaigns (200,000+ coins) fund multi-phase push strategies: initial gift bombing (50,000 coins in first hour), sustained engagement maintenance (75,000 coins over hours 2-4), and momentum preservation (75,000 coins for subsequent 12 hours). Success rates exceed 80% for well-executed campaigns with quality content.
Optimal Timing for Coin Top-Ups Before VLOG Launches
Transaction processing times vary by top-up method. In-app purchases through Poppo's native system deliver coins within 5-15 minutes but carry premium pricing. Third-party platforms process within 15-30 minutes, offering better rates but requiring advance planning. For critical launches, complete top-ups minimum 2 hours before scheduled posting.
Verification requirements add processing time for large transactions. Purchases exceeding 10,000 coins require verified phone and email, potentially adding 30-60 minutes for first-time buyers. Complete verification during off-peak periods, ensuring clean transaction processing during time-sensitive campaigns.
Strategic creators maintain minimum coin reserves equal to their standard push budget. This buffer eliminates dependency on transaction timing, allowing spontaneous VLOG launches when trending opportunities emerge.
Calculating Your VLOG Push Budget Based on Goals
Budget calculation starts with visibility goals translated into engagement thresholds. Category trending typically requires 20,000-30,000 coins in gifts within the first hour. Platform-wide trending demands 80,000-120,000 coins across the first three hours.
Established creators with engaged audiences can expect 30-40% organic gift contribution during coordinated pushes. A creator targeting 30,000 total coins needs to invest approximately 18,000-21,000 coins, with followers contributing the remainder. New creators with limited organic engagement should budget 100% of target thresholds.
ROI calculations compare coin investment against follower growth and subsequent engagement value. A successful trending VLOG typically converts 2-5% of new viewers into followers. A campaign generating 200,000 views yields 4,000-10,000 new followers. If these followers contribute an average 500 coins each over subsequent months, lifetime value significantly exceeds initial investment.
Gift Bombing Tactics: The Core of VLOG Promotion
Gift bombing refers to coordinated, concentrated gift-sending campaigns designed to trigger algorithmic promotion through artificial engagement spikes. The tactic exploits Poppo's velocity-weighted ranking system, which prioritizes content showing rapid engagement growth.
Effective gift bombing requires precise coordination across multiple supporter accounts. Creators recruit 10-20 trusted community members, distribute coins to their accounts, and synchronize gift sends within narrow timeframes. The goal is creating engagement patterns that appear organic while achieving signal strength impossible through natural growth alone.
What is Gift Bombing and Why It Works
Gift bombing works because Poppo's algorithm interprets concentrated gift activity as viral momentum indicators. When content receives rapid gift accumulation, the system assumes viewer enthusiasm and promotes content to broader audiences.
The tactic proves particularly effective during low-competition periods. Late-night launches in major markets face fewer competing VLOGs, reducing the gift threshold required for trending status. Strategic creators time campaigns for 2-4 AM in primary markets, achieving trending status with 30-40% less coin investment.
Coordinating Gift Waves for Algorithm Trigger Points
Optimal gift wave structures follow three-phase patterns:
Phase 1 (minutes 0-15): Deliver 40% of total budget through rapid, varied gifts creating initial momentum
Phase 2 (minutes 15-45): Maintain 30% budget at reduced velocity, sustaining engagement signals
Phase 3 (minutes 45-120): Distribute remaining 30% strategically to counter natural engagement decay
Coordination requires real-time communication channels. Successful creators use group messaging to signal gift timing, adjusting wave intensity based on organic engagement performance.
Gift type diversity improves authenticity signals. Rather than uniform 1,000-coin gifts, coordinators vary amounts (500, 1,200, 1,800, 2,500 coins) and gift types. The algorithm tracks gift variety as a quality indicator.
Balancing Organic Engagement with Coin-Driven Boosts
Sustainable trending strategies combine coin-driven initial momentum with genuine content quality that converts algorithmic promotion into organic engagement. The ideal ratio allocates 60-70% of total engagement value to coordinated gifts, leaving 30-40% for natural viewer response.
Content quality determines organic conversion rates. High-quality VLOGs receiving algorithmic promotion convert 15-25% of new viewers into engaged participants who comment, share, and send gifts. Poor content fails to convert despite initial coin investment.
View coin investment as momentum catalysts rather than complete solutions. The most successful campaigns use 20,000-30,000 coins to trigger initial algorithmic promotion, then rely on content quality to sustain trending through organic engagement.
Measuring Success: Key Metrics and ROI Calculation
VLOG push success requires tracking multiple performance indicators beyond simple view counts:
Total views and unique viewer count
Average watch time percentage
Gift value received
Comment frequency and share actions
Follower conversion rate
Poppo's Creator Dashboard provides real-time analytics for active VLOGs. Successful creators monitor performance hourly during the critical first 6-12 hours, adjusting ongoing gift campaigns based on organic response rates.
For mid-tier creators planning campaigns, platforms offering instant delivery become critical. When organic engagement suggests additional coin investment could sustain trending status, the ability to buy Poppo Live coins to promote VLOG clips immediately allows real-time strategy adjustments.
Essential VLOG Performance Metrics to Track
View count provides the most visible success indicator but requires context. A VLOG achieving 100,000 views through trending promotion represents different success levels depending on coin investment. A campaign spending 15,000 coins demonstrates excellent ROI, while the same views from 80,000 coin investment suggests inefficiency.
Engagement rate (total interactions divided by views) reveals content quality and audience fit. Trending VLOGs should maintain minimum 8-12% engagement rates. High engagement rates (15%+) suggest underinvestment in coin promotion.
Follower conversion rate measures long-term campaign value. Successful VLOG pushes convert 2-5% of viewers into followers. A campaign generating 150,000 views should yield 3,000-7,500 new followers.
Gift value received during and after trending periods indicates audience investment level. VLOGs that receive 40,000+ coins in organic gifts demonstrate strong content-market fit.
Calculating Return on Investment for Coin Spending
ROI calculation requires tracking both immediate returns (gifts received during trending period) and long-term value (follower lifetime contribution). Immediate ROI compares total gifts received against coins invested. A campaign investing 25,000 coins that generates 35,000 coins in organic gifts achieves 140% immediate ROI.
Long-term ROI incorporates follower value over 90-180 day periods. New followers from trending VLOGs typically contribute an average 300-800 coins through gifts and engagement over three months. A campaign acquiring 5,000 followers at 500 coins average lifetime value generates 2,500,000 coins in long-term returns—potentially 50-100x the initial investment.
Break-even analysis helps establish minimum performance thresholds. A 30,000 coin campaign requires approximately 30,000 coins in immediate organic gifts plus 1,500 new followers (at 500 coin lifetime value) to achieve 3x ROI within 90 days.
Advanced Viral Tactics: Beyond Basic Coin Spending
Sophisticated creators combine coin-driven promotion with complementary tactics that amplify campaign effectiveness. Cross-promotion between live streams and VLOGs creates synergistic visibility—live stream audiences receive VLOG previews, while VLOG viewers get directed to upcoming streams.
Audience participation strategies transform passive viewers into active campaign contributors. Creators announce VLOG launches during live streams, encouraging followers to send gifts during the first hour in exchange for recognition or exclusive content access.
Cross-Promotion: Linking Live Streams and VLOGs for Synergy
Live streams provide ideal platforms for VLOG promotion campaigns. Creators announce upcoming VLOG releases during streams, building anticipation and coordinating supporter participation. Stream audiences represent the most engaged follower segments.
The integration works bidirectionally. Trending VLOGs drive traffic to creator profiles where live stream schedules appear prominently. New viewers discovering creators through viral VLOGs often attend subsequent streams.
Strategic timing coordinates VLOG releases with regular streaming schedules. Creators post VLOGs 2-4 hours before scheduled streams, allowing trending momentum to build.
Audience Participation: Crowdfunding Coin Pushes
Crowdfunded campaigns distribute coin investment across community members rather than concentrating costs on creators. The approach announces VLOG launches with explicit requests for supporter gift participation, often offering tiered rewards based on contribution levels.
This strategy reduces creator coin investment while increasing organic engagement signals. When 50 community members each contribute 400-600 coins in gifts, the resulting 20,000-30,000 total coin value appears entirely organic to algorithmic evaluation.
Successful crowdfunding requires established community relationships and clear value propositions. The approach works best for mid-tier creators with 5,000-20,000 engaged followers.
Leveraging Trending Momentum for Follower Conversion
Trending periods create temporary windows of elevated profile visibility. Sophisticated creators optimize profile presentation during these windows—updating bio information, highlighting best content, and scheduling live streams to capture new visitor attention.
Call-to-action strategies within trending VLOGs direct viewers toward desired actions. Creators include explicit follow requests, live stream announcements, and secondary content recommendations in VLOG descriptions and pinned comments.
Post-trending engagement maintenance prevents follower attrition. Creators should post follow-up content within 24-48 hours of trending success, maintaining visibility among newly acquired followers.
Common Mistakes and Misconceptions
Many creators assume linear relationships between coin investment and visibility outcomes. Reality proves more complex. Algorithmic promotion follows threshold-based triggers rather than proportional scaling. A VLOG receiving 18,000 coins in gifts might not trend, while one receiving 22,000 coins achieves platform-wide visibility—a 22% investment increase yielding 500%+ visibility gains.
Poor timing represents the most common campaign failure point. Creators investing substantial coins during low-traffic periods or high-competition windows achieve suboptimal results despite adequate budgets. A 30,000 coin campaign during peak posting hours (6-9 PM) competes against dozens of similar efforts, while the same investment at 3 AM faces minimal competition.
Security oversights create financial and account risks. Creators using unreliable top-up sources risk payment fraud, account penalties, or coin delivery failures during time-sensitive campaigns.
Why More Coins Don't Always Equal More Views
Algorithmic promotion operates on threshold-based triggers rather than continuous scaling. Content crossing 20,000 coins in first-hour gifts receives category trending promotion. Reaching 50,000 coins triggers broader platform promotion. Investments between these thresholds (25,000-45,000 coins) yield minimal additional visibility.
Content quality determines conversion efficiency. High-quality VLOGs convert algorithmic promotion into sustained organic engagement, while poor content fails to retain viewers despite initial visibility.
Audience saturation limits returns on excessive coin investment. Creators with 10,000 followers face natural ceilings on organic engagement regardless of trending status.
The Danger of Poor Timing in VLOG Push Campaigns
Competition intensity varies dramatically by posting time. Evening hours (6-10 PM) in major markets see 3-5x more VLOG uploads than early morning periods. Trending thresholds adjust dynamically—achieving trending status during peak hours might require 60,000 coins, while off-peak periods need only 25,000 coins.
Algorithmic refresh cycles create timing windows for optimal campaign execution. The trending algorithm updates every 15-30 minutes. Launching VLOGs immediately after refresh cycles provides maximum time to accumulate engagement before next evaluation.
Regional timing considerations affect audience availability. Creators targeting specific geographic markets should align VLOG launches with peak activity hours in those regions.
Security Pitfalls: Avoiding Unreliable Top-Up Sources
Unreliable top-up providers create multiple risk categories: payment fraud, account security risks, and transaction risks including non-delivery or delayed delivery.
Verification of third-party platforms requires checking multiple trust indicators: established operational history (2+ years), verified user reviews, transparent pricing, responsive customer service, and secure payment processing. BitTopup demonstrates these trust signals through years of reliable service, competitive pricing, instant delivery, and robust security measures.
Account penalties represent the most severe security risk. Poppo monitors for fraudulent coin sources and may suspend accounts receiving coins from compromised payment methods.
Your Action Plan: Implementing a Winning VLOG Coin Strategy
Successful VLOG promotion requires systematic planning across content creation, coin budgeting, supporter coordination, and performance analysis phases. New creators should begin with small-budget campaigns (15,000-25,000 coins) targeting category-specific trending.
The implementation process follows a structured timeline: content creation and quality optimization (days 1-3), supporter recruitment and coordination planning (days 4-5), coin top-up and account verification (day 6), campaign execution and real-time monitoring (day 7), and post-campaign analysis (days 8-10).
Step-by-Step Checklist for Your First VLOG Push
Pre-Campaign Phase (5-7 days before launch):
Create high-quality VLOG content with strong opening hooks
Identify 10-15 trusted community members for coordinated gift campaign
Calculate target coin budget based on visibility goals
Complete account verification for large transactions
Research optimal posting time based on target audience
Top-Up Phase (2-3 days before launch):
Execute coin top-up through reliable platform ensuring 2+ hour buffer
Distribute coins to supporter accounts if using coordinated gift strategy
Verify coin delivery and account balances
Prepare gift coordination timeline with specific amounts and timing
Launch Phase (day of posting):
Post VLOG during optimal time window
Initiate Phase 1 gift wave (40% of budget) within first 15 minutes
Monitor Creator Dashboard analytics for organic engagement
Execute Phase 2 gift wave (30% of budget) during minutes 15-45
Deploy Phase 3 gifts (30% of budget) strategically
Post-Launch Phase (12-48 hours after posting):
Track total views, engagement rate, follower conversion, organic gift value
Calculate immediate ROI comparing organic gifts received against campaign investment
Engage with new followers through comments and follow-up content
Document campaign performance data for future optimization
Adapting Strategies as Your Creator Profile Grows
Early-stage creators (0-5,000 followers) should focus on small-budget, high-frequency campaigns building consistent visibility. Budget allocation of 15,000-25,000 coins per campaign allows weekly VLOG pushes.
Mid-tier creators (5,000-50,000 followers) transition to selective, higher-budget campaigns targeting platform-wide trending. Monthly campaigns of 60,000-100,000 coins capitalize on established audience bases.
Established creators (50,000+ followers) employ coin strategies primarily for major content launches and competitive positioning. Their organic reach often achieves category trending without coin investment.
VIP level progression influences strategy adaptation. Reaching VIP Level 4 (20,000 coins invested) provides algorithmic advantages reducing future campaign costs. VIP Level 9 (100,000 coins invested) unlocks priority placement features.
Long-Term Planning: Building Sustainable Coin Investment Habits
Sustainable coin strategies balance campaign investment against organic revenue generation. Successful creators allocate 30-50% of gift revenue received toward future VLOG promotion campaigns, creating self-funding growth cycles.
Monthly budgeting provides predictable campaign cadence. Creators should establish fixed monthly coin budgets (50,000-150,000 coins depending on revenue levels) distributed across 2-4 major VLOG pushes.
Reserve fund maintenance protects against opportunity costs. Creators should maintain coin reserves equal to 2x their standard campaign budget, enabling spontaneous launches when trending opportunities emerge.
Performance benchmarking establishes continuous improvement targets. Each campaign should aim for 10-15% improvement in key metrics compared to previous efforts.
Frequently Asked Questions
How do Poppo coins help VLOGs reach trending status? Coins drive gift transactions that Poppo's algorithm interprets as engagement quality signals. VLOGs receiving concentrated gift activity (20,000+ coins within the first hour) trigger algorithmic promotion to trending pages. The velocity of coin-driven gifts matters more than total amounts.
What is the minimum coin investment needed to push a VLOG on Poppo? Category-specific trending typically requires 20,000-30,000 coins in coordinated gifts during the first hour post-launch. Platform-wide trending demands 80,000-120,000 coins across the first three hours. Content quality and organic engagement significantly influence these thresholds.
What is gift bombing and how does it boost VLOG visibility? Gift bombing involves coordinated, concentrated gift-sending campaigns that create artificial engagement spikes triggering algorithmic promotion. Creators distribute coins across 10-20 supporter accounts who send varied gifts within narrow timeframes, mimicking organic enthusiasm patterns.
When is the best time to top up coins for VLOG promotion? Complete coin top-ups minimum 2-4 hours before scheduled VLOG launches to ensure transaction processing. For large purchases exceeding 10,000 coins requiring account verification, allow 4-6 hours. Maintaining coin reserves equal to standard campaign budgets eliminates timing dependencies.
How do successful Poppo creators budget their coin spending? Successful creators allocate 30-50% of gift revenue toward future VLOG promotion campaigns. Monthly budgets of 50,000-150,000 coins distributed across 2-4 major pushes maintain consistent visibility. Budget tiers: 15,000-25,000 coins for category trending, 60,000-100,000 coins for platform-wide campaigns.
What metrics indicate a successful VLOG push on Poppo? Successful campaigns achieve 2-5% follower conversion rates (3,000-7,500 new followers per 150,000 views), maintain 8-12% engagement rates, and generate organic gifts exceeding initial coin investment. Long-term success requires 300-800 coins average lifetime value per acquired follower over 90 days.
Ready to push your VLOGs to trending? Top up Poppo coins instantly with BitTopup and get your content the visibility boost it deserves. Fast, secure, and creator-trusted—start your viral campaign now!