Here's what you need to know: Likee's 2025 monetization revolves around Diamonds earned through virtual gifts during live streams, SuperFollow subscriptions ranging from $0.99 to $49.99 monthly, contests with a $20 minimum withdrawal, and crown rewards that can hit Rs. 30,000 per month. You'll need to reach level 35 to unlock live streaming – but honestly? That's way more achievable than TikTok's sky-high requirements.
Breaking Down Likee's Creator Economy (It's More Accessible Than You Think)
Let's be real – after TikTok's January 2025 outage sent creators scrambling, Likee saw a massive 143% download spike. That's 33.9 million monthly active users suddenly looking for new content to consume. And unlike TikTok's brutal follower requirements, Likee opens the monetization door at level 35.
The platform runs on five main revenue streams: virtual gifts through live streaming, SuperFollow subscriptions, contest participation, crown rewards, and brand partnerships. What I find interesting is how Likee's structured this – it's almost like they learned from everyone else's mistakes.
Likee Diamonds recharge through BitTopup offers competitive pricing and fast delivery, which matters when you're trying to understand what your audience is actually spending.
Diamonds: Your Digital Currency (And How to Actually Earn Them)
Think of Diamonds as Likee's version of Twitch Bits or YouTube's Super Chat currency. But here's where it gets interesting – you can earn them without spending a dime.
Daily methods that actually work:
Login bonuses: 10-50 Diamonds (not much, but it adds up)
Event participation and ad-watching: up to 500 Diamonds daily
Friend invitations: 100+ Diamonds per successful signup
Live streaming gifts: unlimited potential (this is where the real money is)
Most creators I've tracked pull in 200-500 free Diamonds daily through consistent engagement. The $20 minimum withdrawal applies everywhere, though conversion rates vary by region – something to keep in mind if you're targeting international audiences.
Virtual Gifts: Where the Magic Happens
This is your bread and butter. Virtual gifts range from simple roses (1-10 Diamonds) to those ridiculous luxury yachts that cost 500+ Diamonds. During live streams, viewers send these gifts to show appreciation, and they convert directly to your earnings.
The gift economy breaks down like this:
Basic items: 1-10 Diamonds (roses, hearts, thumbs up)
Premium items: 50-200 Diamonds (sports cars, jewelry)
Luxury gifts: 500+ Diamonds (yachts, mansions, private jets)
Special event items: variable values depending on seasonal promotions
Here's what works: Q&A sessions, talent showcases, and interactive challenges during peak hours. One fitness coach I follow reported a 40% follower growth and 25% gift revenue increase within 30 days just by maintaining consistent streaming schedules. Evenings and weekends are golden hours – that's when people actually have time to throw Diamonds around.
Getting Into the Creator Program (Level 35 and Beyond)
Level 35 isn't just a number – it's your gateway to live streaming and virtual gifts. You'll get there through consistent posting, engagement, and challenge participation. But there are other boxes to check:
Must-haves:
18+ years old (for live streaming and withdrawals)
Content that doesn't violate Community Guidelines
Verified email and phone number
Geographic eligibility (available in 180 countries, though India's been excluded since June 29, 2020)
Likee Diamonds buy online through BitTopup can give you insights into Diamond values and help you understand what your viewers are investing.
SuperFollow: The Subscription Game Changer
Launched January 26, 2022, SuperFollow lets you build recurring revenue through monthly subscriptions ranging from $0.99 to $49.99. It's Likee's answer to Patreon, basically.
The application process is straightforward: meet eligibility requirements, wait for 24-hour approval, set your pricing within platform guidelines, and start creating subscriber-exclusive content.
Pakistani influencer Naintara's been crushing it with entertaining daily routine videos, showing how positive subscriber engagement works while protecting creative rights. Her approach? Consistent value delivery without overpromising.
Crown System: The Monthly Bonus Round
The three-tier crown system provides monthly payouts that can seriously boost your income:
K1 Crown: Rs. 30,000+ for top performers
K2 Crown: up to Rs. 17,000 for strong engagement
K3 Crown: Rs. 3,500 for consistent quality content
Contest participation happens through Messages > Contest, offering cash prizes via hashtag challenges. Pro tip: submit early and use trending hashtags for maximum exposure. Win bonuses are based on views and likes, so quality matters more than quantity.
Actually Getting Paid (The $20 Threshold Reality)
That $20 minimum applies to both contest winnings and gift conversions. Supported withdrawal methods include bank transfers, e-wallets, and PayPal, with processing taking 3-7 business days.
The process is pretty straightforward: accumulate Diamonds, hit the threshold, select your payout method, complete verification, and wait for funds. Regional variations exist in available withdrawal methods, so check what's available in your area.
Keep detailed records. Trust me on this – you'll need them for taxes and financial planning.
Live Streaming Strategy That Actually Works
Peak activity periods are your friend – evenings and weekends when audiences have leisure time and disposable income. What consistently works:
Interactive Q&A sessions, talent showcases, real-time challenges, behind-the-scenes content, and educational value. Don't just stream for the sake of streaming.
Use AR filters, music synchronization, and premium effects. They enhance quality and keep viewers watching longer. Analytics will show you optimal posting times and content preferences – pay attention to that data.
Mistakes That'll Kill Your Earnings
Platform violations are no joke. Likee actioned 42,000+ accounts for guideline violations between January-May 2021 alone. Common errors include promoting competing platforms, sharing inappropriate content, and trying to manipulate the gift system artificially.
Content mistakes I see repeatedly: inconsistent posting schedules, excessive promotional content, ignoring community guidelines, poor audience interaction, and neglecting mobile optimization.
Financial errors? Poor record-keeping, making frequent small withdrawals (hello, fees), and inadequate tax planning.
Tax Reality Check
Your creator earnings are taxable income – period. Essential practices include tracking Diamond conversions and payouts, documenting business expenses, consulting tax professionals, setting aside 20-30% for tax obligations, and maintaining separate business accounts.
The 2025 tax year requires special attention to digital creator income reporting. Many jurisdictions are implementing specific guidelines for social media earnings.
Real Numbers and Success Stories
Before India's regional ban, Likee generated $776,000 through 2019 in-app spending alone. Revenue benchmarks depend on audience size, engagement rates, content niche, posting consistency, geographic location, and seasonal trends.
Top performers combine multiple revenue streams – using live streaming for immediate income while building subscription bases for long-term stability. The platform's 37% January 2025 usage increase has expanded monetization opportunities across all categories.
What's Coming in 2025
This year's developments emphasize AI-driven features and expanded SuperFollow programs. Anticipated improvements include enhanced AI recommendation systems, broader SuperFollow access, additional contest categories, improved analytics tools, and new virtual gift categories.
The focus is building a sustainable ecosystem that prioritizes long-term creator success through genuine fan community building for recurring support.
FAQ
How much can creators realistically make on Likee? Crown rewards range from Rs. 3,500 to Rs. 30,000+ monthly, plus SuperFollow subscriptions ($0.99-$49.99/month) and live streaming gifts. Most active creators earn 200-500 free Diamonds daily through legitimate methods.
What's the minimum withdrawal and how long does it take? $20 minimum for all categories. Payouts process within 3-7 business days via bank transfer, e-wallets, or PayPal after verification.
Do I need a certain follower count to start earning? No specific follower requirement, but you need level 35 for live streaming and gifts. You'll get there through consistent posting and platform participation.
How do virtual gifts convert to actual money? Viewers buy Diamonds to send virtual gifts during your streams. You receive equivalent Diamonds that convert to cash. Values range from 1-10 Diamonds for basic gifts to 500+ for luxury items.
Are Likee earnings taxable? Yes, all creator earnings are taxable income. Keep detailed records and consult tax professionals for compliance and potential deductions.
What maximizes gift receipts? Interactive Q&A sessions, talent showcases, streaming during peak hours (evenings/weekends), using AR filters and effects, and building genuine fan communities through consistent, quality engagement.